Viral
An Idea: Everybody Poops.
This is a marketing idea I had for the average “Joe the Plumber.” As a way to give something back to the plumber’s best customers, give the children’s book, “Everyone Poops.” Include the plumbing company name and contact info on the inside cover with a nice printed sticker. Even if the clients don’t have children, [...]
How to Start a Movement in 7 Easy Steps
“You say you want a revolution
Well, you know
We all want to change the world” - The Beatles
In this day, people really have a lot of power. The Internet has been the great equalizer with social movements and grassroots campaigns gathering lightning speed in just a few clicks. Social networks and utilizing social media marketing can [...]
5 steps to Get Noticed!
As I work on my social media marketing plan (which I will be sharing once it is done) it quickly becomes apparent how daunting and crowded the space has become. It can be a bit overwhelming and leave a person feeling like they are a little fish in a big pond.
The challenge is to keep [...]
So you want to make a viral video hit?
Ok, you’ve tried everything. Filmed yourself whaling on your air guitar to Queen’s Bohemian Rhapsody. You danced in a Speedo infront of city hall. Dropped a Mentos in a bottle of Coke at your recent family reunion and got a perfect shot of Aunt Mildred’s reaction. Yet so far the most views you’ve gotten on [...]